Gain a Competitive Advantage with the Following Creative Branding Ideas for 2019
There is nothing as important at this time and age than branding your business. Effective branding simply means the ability to connect the visual, emotional and mental level with your target audience. The secret to gaining a competitive edge is to come up with a creative brand that will stick to the minds of your target audience. The good news is branding is not limited to specific mediums or for specific cases. This calls for a high level of creativity and experimenting to come up with very unique branding styles and ideas that will appeal to your target audience. Let’s get started on how you can get creative and experiment with unique branding ideas to push you to the front and give your competitors are run for their money.
Arguably the most important step when it comes to branding your business is to know your archetype. In other words, do you have a unique story that you can use to tell a clear message of what your brand is all about? This way, your target audience can identify with the universal images and patterns that form part of their collective unconscious. Once you have an idea of the kind of story you want to portray to the outside world, the next important step is to take advantage of brand influencers within your industry. Of course, the best exposure and brand visibility will happen when you choose an influencer with a huge following online and especially one within your industry. You can bet social media can never be ignored in 2019 when everyone seems to be spending all their time online.
It goes without saying you must take advantage of the internet to identify this brand influencer that you will work with to build your brand. Go through their website and their social profile to have a feel of the amount of exposure your brand is likely to have, While it, check out their followers to understand whether or not these are your target audiences. With some bit of creativity, you can even merge your service or product with your business card, and you get to kill to birds with one stone, literally? A perfect way to execute such a plan is through custom zipper pulls featuring your logo and attached to your laser cut business cards. This is a creative and unique way to provide your customers with something practical and informative. This is the first point of contact potential customers have with your brand.