Tips on Text Message Marketing.
Short messaging applications were mainly used for the sharing of text content between different clients before the development of online chatting applications. A large percentage of adults in the world’s own a mobile phone and this means that they are part of the audience whom you can send a text message to. If you are looking to use text messaging for marketing your brand, here is a guide on what you need to know.
If you are looking to employ text messaging as your marketing means, it Is recommended that you know your audience. During interactions with the potential clients, take a step of asking them if they would like to be added in your text message list and also ensure that they are informed on the content they will be receiving from you. Create prompts for your clients which allow them to accept or decline on being members of your text list in subscriptions and this will see you avoid any legal issues.
An essential aspect of message advertising is timing. When it comes to sharing the messages about products it is highly recommended that you avoid selling them early in the morning or late in the evening. Chance of getting a reaction on your message sent to a client are higher when you send it later in the morning making it the most appropriate time. You should also factor in the frequency at which you send the messages to the potential clients in your contact list. Send few and well-timed messages and in turn you will avoid annoying the clients on your list which may see them block them. It is recommended that you send a single text every week as it would play well in reaching your objective.
Creating clear and concise messages for your clients if you want to achieve your marketing objectives through text messages. It is advisable that you limit your messages to a hundred and sixty characters. When the text is long it tends to break up for easier delivery and some parts may fail to be delivered to the client and also they are more expensive to send. URL to your website and your company’s phone number are great solid call actions you can include at the end of your text messages sent to clients. You can keep your clientele interested by ensuring that you keep up with new trends and also ensure that your messages are varied.
Lastly, make sure that your audience can freely opt out of your message subscriptions whenever they want to leave. The law requires that you provide your clients with a way of subscribing out of your service. It is also important that you keep tabs with your text messaging advertising results so as to ensure that you are on the right path.